Chabad readings of the Tetragrammaton as the structure through which creation is sustained; the Name is not pronounced, the number carries it.
Twenty-six is the sum, by gematria, of the four letters of the Tetragrammaton: yud (10) + heh (5) + vav (6) + heh (5) = 26. The Name itself is not spoken; the number, in its way, carries it.
Bottle No. 26 of the Bereshit Series is treated with the corresponding restraint. The Hebrew document accompanying it does not name the Name; it points to the Chabad register in which the relationship of the four letters to creation is discussed.
This is a numeral for the reader, not the consumer. It is acquired by collectors who understand that some objects gain their weight by what they decline to say aloud.
The bottle itself
Bottle No. 26 of the Bereshit Series is part of the Holy Numbers Edition. It is delivered with an individual Hebrew document placing the numeral in its traditional context, under rabbinical supervision within the Chabad-Lubavitch tradition. Price: € 7,700. Allocation by private invitation only.