Fifty as a threshold, not a decoration
The Bereshit Series consists of exactly 3,000 bottles, distilled once and never reproduced. Within that closed universe, the number fifty is not a marketing figure. It is the threshold at which a new house becomes legible as a house. The first fifty bottles of any serious edition are the ones that later collectors wish they had held. They are the proof that the project existed before it was known.
To hold number seven or number twenty-two of a three-thousand-bottle series is to hold documentary evidence of an origin.
The handwritten certificate as counter-gesture
Each of the first fifty bottles carries a handwritten authentication certificate, signed individually. This is a deliberate counter-gesture to the industrial habit of mass-printed provenance. The certificate is written by hand, dated, and signed. The ink sits on the paper the way ink sits on a ledger from the nineteenth century, the century in which J. Ferdinand Nagel shipped twenty-three million litres a year from Hamburg.
Fifty certificates written by hand is a commitment.
Rabbinical blessing within the Chabad-Lubavitch tradition
The entire Bereshit Series is produced under rabbinical supervision within the Chabad-Lubavitch tradition. The Founder’s Tier sits inside that framework with a specific addition: each of the first fifty bottles is individually blessed by the certifying rabbi. The name of the certifying rabbi is not disclosed in public materials; allocation documentation is delivered privately to each collector.
For the early patron
The Founder’s Tier is positioned for a specific kind of collector: the early patron. Family offices with an interest in cultural provenance, private collectors who enter a house in its first chapter, patrons who understand that the value of an object is often inseparable from the timing of its acquisition.
Edition economics are well understood: within a strictly closed run, the lowest numbers tend, over time, to carry disproportionate weight. The holders of numbers one through fifty are, in a precise and documented sense, the first fifty names associated with Tannenblut as a collector project.
Price and allocation
Price: € 980 per bottle. Allocation is by private invitation. Numbers within 1–50 are placed in correspondence with the collector’s request and the standing of the list at the moment of consideration. Once a number is placed, it is closed.
Related
- The Bereshit Series — the full architecture of three thousand bottles.
- The Holy Numbers Edition — numerals 7, 18, 26, 72, 77, 108, 613.
- The Rebbe Bottle No. 770 — one-of-one apex vessel.
- Kosher gin, read carefully — the authoritative guide.