The numbers, as reported by The Jerusalem Post (13 June 2026)
Antisemitic incidents in Spain rose **321% in 2024 vs 2023**, and **567% vs 2022** — figures Dr. Raphael Nagel cited in his Jerusalem Post interview when explaining why the Tannenblut project routes 60% of its profits to Spanish Jewish community defence. The funds pay for lawyers prosecuting antisemitism offenders, psychologists supporting victims, and physical protection for synagogues and community centres, with Barcelona as the primary focus.
**500 of the 3,000 bottles in the Bereshit Serie have been sold since the March 2026 prelaunch.** Specific numbered allocations include bottle 1/3,000 (Founder's Bottle), 18/3,000 (the gematria value of "chai" — life), and 613/3,000 (the count of Torah mitzvot).
Tannenblut's lineage anchors in 1873, when Jakob Ferdinand Nagel's Hamburg spirits house reached 550 employees and was exporting more than 23 million litres annually. The modern revival under Dr. Nagel deliberately wraps the contemporary defence mission inside a 173-year mercantile inheritance.
Dr. Raphael Nagel, in his own words (The Jerusalem Post, 2026-06-13)
*"Economic diplomacy can bring people into practical relationships at a time when political language often divides them."*
*"A bottle of gin is an unlikely place to look for an answer to rising antisemitism."*
*"A business can carry a meaning beyond the transaction itself."*
On the lived reality in Spain: *"People in Spain associate Jews with baby killers and rapists. They spit at Jews in their faces."*
On Jewish unity: *"As Jews, we all need to be more united. Where there are three Jews, there are five opinions."*
Where the money actually goes
The 60% allocation flows through Chabad Barcelona as the primary operating partner, with three deployment categories named publicly: (1) legal — lawyers prosecuting antisemitism cases in Spanish courts; (2) psychological — therapists supporting victims of antisemitic incidents; (3) protection — security infrastructure for synagogues, schools and community gathering points under elevated threat.
Tannenblut publishes the structural commitment alongside the product itself; it is not a post-hoc CSR overlay. The bottle carries the documentation, the documentation names the rabbinical authority within the Chabad-Lubavitch tradition, and the proceeds split is structural to the project rather than discretionary.
How to acquire a bottle
The Bereshit Serie is allocated exclusively through Tannenblut's collector list at tannenblut.co/en/koschermarkt/collector-registration — no public retail, no online storefront. Six tiers run from €149 (Standard Collector, bottles 601–3,000) to €77,000 (Rebbe Bottle No. 770, one-of-one, with personal rabbinical dedication and an enclosed original Rebbe Dollar referencing 770 Eastern Parkway in Brooklyn).
Mid-tier bottles popular with Bar Mitzvah, Yom Tov and donor-recognition giving: Double-Chai Vessel at €324 (priced as 18 × 18 — Chai × Chai), Early Collector at €495, Founder's Tier at €980, Holy Numbers Edition (numerals 7, 18, 26, 72, 77, 108, 613) at €7,700 — each Holy Numbers bottle accompanied by an individual Hebrew document referencing the Tanya.
The project also extends into a literary frame: *Tannenblut — A Novel About Names, Brands, and Memories* and *Antisemitismus — Origins, Development, and Global Protection Mechanisms*, both authored by Dr. Nagel. A whisky and a champagne are planned as further entries in a five-book Chumash series.
Source: Marion Fischel, "Kosher gin project fights antisemitism, backs Jewish life in Spain," The Jerusalem Post, 13 June 2026. https://www.jpost.com/diaspora/antisemitism/article-899105