At the top of the Bereshit Series sits a single matte-black flask, numbered 770, sealed by hand, accompanied by an original Rebbe Dollar and a personal dedication written under rabbinical supervision. It is the apex of a run of exactly 3,000 bottles, distilled once, never to be repeated. For the collector, it is two objects at once: a rare spirit from the Black Forest and a culturally anchored artefact whose meaning reaches back to a street corner in Brooklyn and forward into the private shelves of a handful of families.

The Apex of the Bereshit Series

The Bereshit Series organises 3,000 individually numbered bottles of Tannenblut into six collector tiers. At the base sit the Standard Collector bottles, then the Premium Edition with its full documentation dossier, the Early Collector Edition with its signed rabbinical certificate of origin, and the Founder’s Tier 1 to 50 with hand-signed authentication. Above these sits the Holy Numbers Edition, each flask tied to a numeral of religious resonance, each with an individual Hebrew document referencing the Tanya, the foundational text of Chabad philosophy. And above the Holy Numbers sits a single object: the Rebbe bottle.

The Rebbe bottle is one of one. It is not a limited run of a few dozen, nor a numbered set of ten. It is a singular flask, bottle number 770, released once and not again. The choice to place a single object at the top of a series of three thousand is deliberate. A pyramid with a single stone at its summit reads differently from a pyramid that tapers into a small plateau. The Rebbe bottle is the stone.

Why 770

The number 770 is not decorative. Within the Chabad-Lubavitch tradition it names an address: 770 Eastern Parkway, Brooklyn, the building that became the historical centre of the movement and the seat of its leadership in the twentieth century. From that address teachings, letters and decisions reached a global readership. The façade itself, with its three arched windows and red brick, has been reproduced in replica buildings on several continents, a rare case of architecture becoming a citation.

To place the numeral 770 on a flask of Tannenblut is therefore to quote a tradition rather than to borrow its aesthetics. The quotation is modest. It does not claim religious authority, and it does not appropriate ritual. It acknowledges that a number can carry a century of meaning, and that a collector object gains depth when it is anchored in something older than itself. For the Jewish collector, the reference is immediate. For other readers, the number opens a door to a living tradition of thought, study and continuity.

The Rebbe Dollar, Enclosed

Inside the presentation of the Rebbe bottle sits an original Rebbe Dollar. For readers outside the tradition, a short note is in order. For decades, dollar bills were distributed by the movement’s leadership at 770 Eastern Parkway, given with the intention that the recipient pass the value onward as charity. The bills themselves, handled in that setting, became collector artefacts, traded and preserved in protective sleeves, catalogued in private collections, referenced in auction records.

Pairing an original Rebbe Dollar with bottle 770 is not a gimmick. It joins two objects that share a provenance of meaning. The dollar is small, paper, historical. The flask is matte-black glass, copper distilled in the Black Forest from fir resin, spruce, wild juniper and blackthorn. The two together form a composition: a numerical address, a charitable artefact, a spirit that asks to be poured slowly. The Rebbe bottle is not consumed on an evening. It is catalogued, documented and, if ever opened, opened once.

A Hybrid Asset, by Design

Dr. Raphael Nagel (LL.M.), Founding Partner of Tactical Management and custodian of the Tannenblut project, has spoken of the Bereshit Series as a study in hybrid assets. A rare spirit is one category. A culturally anchored artefact is another. The Rebbe bottle belongs to both at once, and that overlap is where its value sits. Spirits collectors understand scarcity, provenance and the impossibility of reprinting a single distillation. Cultural collectors understand the premium that attaches to an object whose meaning is inherited rather than manufactured.

The hybrid construction has practical consequences. The bottle is insured differently. It is documented differently. It sits, often, in a different room. Families who hold it tend to place it near objects of lineage: a kiddush cup, a set of letters, a volume of the Tanya. Tannenblut did not invent this placement. The object simply reads that way once it is in the room. In that sense, the Rebbe bottle is not sold so much as allocated, and the allocation is a private conversation rather than a transaction.

Rabbinical Dedication, Private by Design

The Rebbe bottle carries a personal dedication written under rabbinical supervision, within the Chabad-Lubavitch tradition. The kosher certification of the production sits within the same tradition. The name of the certifying rabbi is not published. It is communicated privately to the allocated collector, within the documentation that accompanies the flask. This is a deliberate editorial choice. Public naming of a living rabbinical figure in a commercial communication is a line that Tannenblut does not cross.

The discretion is not a gap. It is a feature of the object. A private dedication, held privately, has a different weight from a public endorsement. Collectors who have worked with religious artefacts recognise the distinction. The bottle speaks in its own register: numbered, dedicated, sealed, documented. The remainder is held between the certifying rabbi, the house of Tannenblut and the collector. For a family office accustomed to private banking conventions, the model is familiar. For a cultural patron, the model is respectful.

The Rebbe bottle sits, for now, on a single shelf. Matte-black glass, the numeral 770, an original Rebbe Dollar beside it, a Hebrew dedication folded into the documentation. It was distilled once in the Black Forest, from fir resin and forest herbs, in the quiet lineage that J. Ferdinand Nagel opened in the nineteenth century and that Tannenblut continues today. It will be allocated once, to one collector, and then it will disappear from public view. That is the shape of the object. Allocation for the Bereshit Series, including the Rebbe bottle and the Holy Numbers Edition, is handled by private invitation through the Collector List at tannenblut.co/collector-list.